Cori Schumacher calls attention to Women in Board & Action Sports’ latest initiative

Cori Schumacher –independent scholar, world champion surfer, activist, and contributor to The Critical Surf Studies Reader– has been highlighting some of the powerful work being done by the coalition over at the Women in Board and Action Sports (WIB) organization. In the wake of the January action sports industry’s winter trade show season, WIB has drummed up some pretty phenomenal imagery–seen below–to highlight the larger board sports industry’s questionable marketing practices and the disparity in expectations for male and female practitioners of surf, skate, and snow sports.

Image ©WIB
Image ©WIB
Captura de pantalla 2015-02-02 a las 7.17.36 PM
Image ©WIB

 

You can check out Cori’s ruminations on the WIB campaign on her site: corischumacher.com

And Women in Board and Action Sports can be found here: http://www.womeninboardsports.com/